There are many ways to promote your music online, but not all of them are effective. You’d be surprised at how ineffective many of the popular methods are. We’re going to look at five of the best ways to promote your music online so that you can pick and choose which ones will work best with your budget and your goals.
1: Create a Web site or Blog
Promoting your music online can be tricky. It’s not always easy to know where to start, and there are a lot of options out there. That’s why we’ve put together a list of the five best ways you can promote your music online.
- Make sure you're on social media
- Use YouTube and other video sites
- Build an email list
- Use Facebook ads
- Share photos or videos of yourself or your band at shows: Nothing says this is me better than a great photo or video.
2: Use Social Networking Sites
a) Social media is a great way to promote your music. There are many ways to do this, but these five should be your starting point:
b) YouTube: Upload videos of you singing or playing and add links on the video description so viewers can purchase your album or download tracks from iTunes.
c) Make sure that you include keywords in the video title, tags, and description for better search engine optimization. And don’t forget to invite people who like what they see on Facebook and Twitter.
d) Facebook: Create a fan page and upload pictures, videos, playlists, etc., as well as write updates about upcoming shows with links back to your website or blog.
3: Create Press Kits
Promoting your music online is a great way to share your music with the world. The best way you can do this is by submitting your music to online radio stations. Many websites offer this service, and there are also sites where you can buy a variety of songs or albums. This will promote your music and give it more exposure. If you want even more exposure, create a press kit. A press kit includes all the information about your band and their sound; what they’re about; what their goals are; how they got started; any reviews of past performances or current work. You should always have one handy because promoting your music is always important.
4: Perform at Live Events
Performing at live events is a great way to promote your music, and it’s one of the best things you can do. Why? There are some ways that performing at live events will help you promote your music:
You get exposure – Performing at live events can increase your audience size and give people who may not have heard about you before an opportunity to see what you’re all about.
You have a captive audience – When you’re performing at a live event, everyone in the room has come for the sole purpose of seeing you. This means they won’t be checking their phone or flipping through their social media feed because they want to be there for your show! If you want to promote your music, then this is something you need to start doing.
5: Submit Your Music to Online Radio Stations
One of the best ways to promote your music is by submitting it to online radio stations. These stations are often happy to accept music submissions, making them a great resource for unsigned artists and independent musicians. Generally, you’ll need a copy of your CD and artwork for the station’s staff to review your submission and decide if they want it as part of their broadcast line-up. You may also want to consider submitting your music (along with an application) for airplay on college radio stations, which can be a good way to get heard on campuses all over the country.
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